Sixty-four percent of U.S. homeowners have rugs in their homes; found a survey by the IICRC, but only 40 percent clean them on a regular basis. Like carpets, rugs require proper maintenance to retain their appearance and durability. Area rugs tend to be made of more delicate fibers, questionable dyes and woven constructions that can easily be damaged by do-it-yourself procedures or even professionals without adequate training and experience. Certified technicians are trained to recognize different fibers, constructions and types of carpet and rugs, along with their potential problems. They have the equipment, training and experience to restore the beauty of carpet and rugs — improving the look of your home or business and protecting the indoor environment, as well as your investment. (Information provided by the IICRC website.)